By Helen A.S. Popkin
OK Go's latest calculated viral success is so neato-mosquito, you can easily forget you're being sold something, not just the band but a car.?Filmed on a musical stunt track, the video for?"Needing/Getting" features?a Chevy Sonic playing a good chunk of the instruments.
The official YouTube page for the video describes some of how it was done:
OK Go set up over 1000 instruments over two miles of desert outside Los Angeles. A Chevy Sonic was outfitted with retractable pneumatic arms designed to play the instruments, and the band recorded this version of "Needing/Getting," singing as they played the instrument array with the car. The video took 4 months of preparation and 4 days of shooting and recording. There are no ringers or stand-ins; [lead singer Damian Kulash] took stunt driving lessons. Each piano had the lowest octaves tuned to the same note so that they'd play the right note no matter where they were struck.
As you may recall, OK Go inadvertently started its viral precedent with the charming breakout video, "Here It Goes Again," performed on treadmills. Then there's the Rube Goldberg goodness of "This Too Shall Pass," "White Knuckles" (my favorite ? it features dogs and also a goat), and "All Is Not Lost," made in interactive goodness with dance troupe Pilobolus and Google?s Play With Chrome project.
If OK Go continues this ambitious ? dare I say,?reckless??? pursuit of upping its own high-tech ante, can a partnership with DARPA be far behind? (DARPA! What, you don't know what DARPA is? Here, just click this.)
You can see more about the making of "Needing/Getting" at OK Go's website.
More on the annoying way we live now:
Helen A.S. Popkin goes blah blah blah about privacy and then asks her to join her on Twitter and/or Facebook. Also, Google+.?Because that's how she rolls.
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